“Don’t Be That Guy” anti-rape ads launched in Ottawa

A new anti-rape campaign being launched in Ottawa, Canada is built around a message to men: “Don’t be that guy.”

The ads, which speak specifically to the role that alcohol sometimes plays in sexual assault and are being placed in men’s bathrooms in bars and other locations where young people gather,  feature messages like:

“Just because she isn’t saying no … doesn’t mean she’s saying yes.”
and
“Just because you help her home … doesn’t mean you get to help yourself.”

Crime Prevention Ottawa, which is running the campaign, says: “For years we’ve been telling young women that it’s up to them to avoid sexual assault. This campaign breaks the mold by speaking directly to young men. The images are intentionally graphic to emphasize the bottom line, which is that sex without consent is sexual assault. And being drunk is no excuse for committing a violent crime.”

You can download the posters here.

4 thoughts on ““Don’t Be That Guy” anti-rape ads launched in Ottawa

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